TOURISM
IN THE KINGDOM
OF
CAMBODIA

Tourism certainly represents one of Cambodia's main opportunities for rebuilding its economy. It is helped by having an exceptional asset in the temple complex at Angkor in the Siem Reap region - one of the seven wonders of the world and a part of global heritage. Our tourism development, however, will not be confined to the enhancement of one archaeological site. We are pursuing an overall strategy which, while emphasizing the attractio n of Angkor, covers the tourism development for the entire country. A country richly endowed with a wide range of scenic, cultural and historical attractions.

___________________________________________Enjoy Cambodia

I - WHY CAMBODIA HAS GREAT POTENTIAL IN TOURISM!

First of all because the country will not be starting from scratch; it will be renewing a tradition that existed before the tragic years it has endured. Cambodia has so much to offer. The rich cultural and historic heritage, the world renowned Angkor Wat, unspoiled beaches, coral islands and beautiful mountains and forests make Ca mbodia a unique travel destination.

Second, and above all, because Cambodia belongs to the region with the strongest tourism growth in the world. According to WTO forecasts, tourist flows in the Asia-Pacific region in the current decade should grow at an annual rate of some 7 per cent, about double the average estimated for the world as a whole.

Third, Tourism may enable the Royal government to create economic activity and, to some extent, eliminate poverty, even in remote areas living by traditional farming alone. Tourism, together with timber, rubber and gems, is one of the rare sources of convertible currency available in the short term. The Royal Government has issued the appropriate policy for tourism development.

| Potential | Policy | Statistics | Opportunities | Activities |

____________________________________________Enjoy Cambodia

II - THE POLICY OF THE GOVERNMENT TOWARDS TOURISM

The Royal Government of Cambodia has economic interests in Tourism. The Government's policy is as follows:

The main Tourism Development areas are: Phnom Penh, Siem Reap, Sihanoukville, Krong Kep, and other tourist sites, especially the seaside and the mountain regions
Tourism Development projects will proceed in public and private sectors
1. Private sector:
2. The Ministry has put a great emphasis on private investment in order to stabilize and promote tourism in the future
  - There are many tourism development projects underway by the private sector
    such as restoring and building hotels, restaurants
  - Restoration and development of tourist sites
3. Public sector:
4. The Ministry of tourism has a medium-term 3-year plan strategy (1996-1998):
  - - redesign the administrative organization
  - - upgrading the quality of public services in tourism
  - - preservation of tourism resources
  - - development in people
The Royal Government of Cambodia has concentrated on 3 poles of tourism development (Phnom Penh, Siem Reap, Sihanoukville) by inviting national, international investment companies to develop tourism such as construction of hotels, tourist sites under the developed and international standards. As a matter of fact, the Cambodian Government has signed contracts with foreign investors (reparation, building new hotels)

| Potential | Policy | Statistics | Opportunities | Activities |

____________________________________________Enjoy Cambodia

III - STATISTICS OF TOURISTS IN CAMBODIA

| Potential | Policy | Statistics | Opportunities | Activities |

Tourist Arrivals to Cambodia by Month

From 1993-1997

Month	Tourist Arrivals
Month	93	94	95	96	97
Jan	13,722	13,136	15,934	21,174	26,274
Feb	11,683	14,837	15,107	20,748	27,169
Mar	11,877	15,143	18,527	23,740	29,138
Apr	9,315	15,149	17,190	21,993	26,675
May	5,626	12,140	14,083	18,392	21,498
Jun	6,677	11,740	15,114	17,352	19,558
Jul	9,847	15,030	18,975	21,794	6,515
Aug	9,712	14,743	19,624	21,586	9,735
Sep	8,998	12,931	18,029	18,162	9,960
Oct	8,608	15,332	19,766	21,189	11,883
Nov	8,237	18,614	22,732	27,475	14,815
Dec	13,926	18,082	24,599	26,884	15,623
Total	118,183	176,617	219,680	260,489	218,843

Source: Immigration Department, Ministry of Interior.

Tourist Arrivals in Year from 1993 to 1997

Year	1993	1994	1995	1996	1997
Arrivals	118,183	176,617	219,680	260,489	218,843
Change	--	49%	24%	19%	-16%

Tourist Arrivals by Purpose of Visit

In Year 1996 & 1997

Purpose of Visit	Number of Tourists
Purpose of Visit	1996	1997	Change
Holiday Business Official	194,416 58,434 7,639	160,919 50,501 7,423	-17.23% -13.57% -2.83%
Total	260,489	218,843	-15.99%

Tourist Arrivals by Continents in Year 96 & 97

Continents

1996

1997

Change

Asia

Europe

America

Africa & Middle East

178,015

53,761

27,812

901

150,205

43,331

24,561

746

-15.62%

-19.40%

-11.69%

-17.20%

Total

260,489

218,843

-15.99%

Series 1: Year 1996

Series 2: Year 1997

Tourist Arrivals by Country of Residence in 96 & 97

Country of Residence	Number of Tourist
Country of Residence	96	97	Change %
Grand Total	260,489	218,843	-15.99%
Asia & Pacific	178,615	150,205	-15.91%
Japan Taiwan Malaysia China Thailand Singapore South Korea Australia Vietnam Indonesia Hong Kong New Zealand India Others	33,039 35,329 22,776 22,029 16,215 14,045 8,982 7,508 2,911 2,095 2,070 1,923 2,148 6,945	25,362 28,116 18,381 17,282 16,056 13,536 8,469 7,237 2,838 2,283 1,785 1,521 2,000 2,606	-23.24% -20.42% -19.30% -21.55% -0.98% -3.62% -5.71% -3.61% -2.51% -8.97% -13.77% -20.90% -6.89% 62.48%
Europe	53,761	43,331	-19.40%
France U.K. Germany Switzerland Italy Belgium Netherlands Denmark Others	23,333 9,306 5,488 2,970 2,968 3,978 2,652 1,768 1,298	17,538 9,193 4,604 2,194 1,870 1,748 1,239 681 4,264	-24.84% -1.21% -16.11% -26.13% -36.99% -56.06% -53.28% -61.48 228.51
America	27,812	24,561	-11.69%
U.S.A Canada Others	21,967 5,143 702	20,291 3,716 554	-7.63% -27.75% -21.08%
Africa & Middle East	901	746	-17.20%

Tourism Products and Amusement Places

-Number of Tourists Guide 614

-Travel Agencies 152 152

-Night Club 69

-Karaoke 44

-Massage 26

-Discotheque 8

-Amusement Places 10

* Remark: These above Data are selected only in the

priority areas on Tourism development.

Tourism Products Interested To Visit By Tourists

-Historical, Culture (Angkor Wat) 85%

-Monument and Museums 65%

-Nature 12%

-Coastal Areas 35%

-Relaxation 8%

-Others 14%

-Average Length of Stay (day) 6.5

-Average Expenditure Per Person, Per day (U $ D) $89

Source: Tourist Survey in 1997

Tourist Profile in 97

Sex

Male 65.46%

Female 34.54%

Age:	Frequency of Visit:
Under 15 1.65%	First Visit 72.80% Revisit 27.20%
15 – 24 5.92% 25 – 44 44.03% 45 – 59 23.11% 60+ 25.29%	Accommodation:
15 – 24 5.92% 25 – 44 44.03% 45 – 59 23.11% 60+ 25.29%	Hotel 87.28% Guesthouse 9.41% Others 3.31%

Number of Hotel, Guesthouse and Restaurant In 1997
Places	Hotel		Guest House		Restaurant
	Number	Rooms	Number	Rooms		Number	Seats
Phnom Penh Siem Reap Sihanouk Ville	122 23 34	5,313 895 781	17 32 11	148 260 69		418 26 34	11,122 612 1,608
Total	179	6,989	60	477		478	13,342

Remark: These Number of Hotels, Guesthouses and Restaurants are selected

in the principle priority areas on tourism development of Cambodia.

1. Number of Hotels and Guesthouses in the provinces:

· Hotels: 49 (1,110 Rooms)

· Guesthouses: 59 (509 Rooms)

2. Establishment of Hotels in 1996 = 137 (number rooms = 5,087)

3. Establishment of Guesthouses in 1996 = 49 (number rooms = 515)

4. Establishment of Restaurants in 1996 = 152

Structure of Tourist Expenditure in

Cambodia 1997

- Accommodations 33.93

- Food and Beverages 21.48

- Shopping 17.71

- Entertainment 6.60

- Local transportation 13.78

- Others 6.50

- Total: 100

Ports of Entry to Cambodia 1997

- Bangkok 46.16%

- Ho Chi Minh 24.45%

- Hong Kong 1.43%

- Kualalumpore 4.38%

- Singapore 7.35%

- Vien Tian 5.26%

- Others 10.97%

Key Indicators of Cambodia

- Area 181.035 sq.km
- Population (Mill)	94	95	96	97
- Population (Mill)	9.79	10.11	10.51	11
- Economic growth %	4	7.64	6.44	2.1
- GDP (At current prices Mill. U$)	2,412	3,115	3,144	3,177
- GDP per Capita. $(At constant prices 1993)	251	270	261	300
- Total Exports (Mill. U$)	549.500	975.500	809.500	696,500
- Total Imports (Mill. U$)	927.700	1,454.8	1,362.6	1,039.6
- Inflation Rate (%)	--	7.8	7.1	11.8
- Official Exchange Rate (Riels/U$)	2,570	2,467	2,640	3,400
- Investment (Mill. U$)	599	1,928	803	571
* Tourism Sector (from Aug. 94 to Oct. 1997) 1.454 Mill. U$

GDP Growth Rates of Cambodia

Tourist Arrivals At Pochentong Airport in April 1998

Country of Residence	Arrivals
Country of Residence	1998	Share (%)
U.S.A France Taiwan China U.K Japan Malaysia Thailand Singapore Australia South Korea Germany Canada Vietnam Switzerland Indonesia Hong Kong New Zealand Netherlands Italy Belgium Philippines India Denmark Spain Myanmar Finland Laos Other	1,705 1,700 1,645 1,591 1,102 1,034 1,005 940 799 691 390 376 371 279 198 197 189 160 142 141 138 123 110 54 42 30 27 22 1,338	10.31% 10.28% 9.95% 9.62% 6.66% 6.25% 6.08% 5.68% 4.83% 4.18% 2.36% 2.27% 2.24% 1.69% 1.20% 1.19% 1.14% 0.97% 0.86% 0.85% 0.83% 0.74% 0.67% 0.33% 0.25% 0.18% 0.16% 0.13% 8.09%
Total	16,539	100%

Compiled by Statistics & Information Office, Planning Department, Ministry of Tourism. May 1998

Source: Ministry of Interior

Total Visitor Arrivals to Cambodia

Four Months (Jan-Feb-Mar-Apr) 1998

Country of Residence	Purpose of Visit
Country of Residence	Holiday	Business	Other	Total
Grand Total	49,326	13,888	2,463	68,783
Asia and Pacific	28,439	10,839	1,186	40,464
Australia China Hong Kong India Indonesia Japan Laos Malaysia Myanmar New Zealand Philippines Singapore South Korea Thailand Taiwan Vietnam Other	2,149 3,930 598 221 323 4,974 76 2,760 67 467 380 2,015 883 2,615 4,673 683 1,625	335 1,860 317 108 145 444 9 1,351 16 47 95 1,182 568 1,403 2,114 279 566	127 67 3 72 39 228 63 58 13 21 58 37 18 193 20 105 64	2,611 5,857 918 401 507 5,646 148 4,169 96 535 533 3,234 1,469 4,211 6,807 1,067 2,255
Europe	14,284	2,173	800	17,257
Belgium Denmark Finland France Germany Italy Netherlands Norway Spain Switzerland United Kingdom Other	465 173 65 5,831 1,492 679 407 156 88 637 3,331 960	38 23 7 829 87 25 64 13 4 41 915 127	42 6 11 389 79 14 26 5 0 19 119 90	545 202 83 7,049 1,658 718 497 174 92 697 4,365 1,177
The Americas	6,474	856	455	7,785
Canada U.S.A Other	1,113 5,236 125	130 704 22	59 383 13	1,302 6,323 160
Middle East & Africa Rest of the World	129	20	22	171
Siem Reap (Direct Flight)	--	--	--	3,106

* Remark: Holiday Business Official Total
CAMBODIA 9,184 2,537 2,521 14,242
Compiled by Statistics & Information Office, Planning Department, Ministry of Tourism. May 1998
Source: Ministry of Interior

Link to Cambodian Ministry of Tourism's Website

TOURISM IN THE KINGDOM OF CAMBODIA

___________________________________________Enjoy Cambodia

I - WHY CAMBODIA HAS GREAT POTENTIAL IN TOURISM!

| Potential | Policy | Statistics | Opportunities | Activities |

____________________________________________Enjoy Cambodia

II - THE POLICY OF THE GOVERNMENT TOWARDS TOURISM

| Potential | Policy | Statistics | Opportunities | Activities |

____________________________________________Enjoy Cambodia

III - STATISTICS OF TOURISTS IN CAMBODIA

| Potential | Policy | Statistics | Opportunities | Activities |

TOURISM
IN THE KINGDOM
OF
CAMBODIA